Infinite-horizon optimal advertising in a market for durable goods
نویسندگان
چکیده
منابع مشابه
Infinite-horizon optimal advertising in a market for durable goods
In this paper we analyse the optimal infinite-horizon advertising policy of a monopolist firm in a market for durable goods, based on classic models by Vidale–Wolfe (Oper. Res. 1957; 5(3):370–381) and Nerlove– Arrow (Economica 1962; 29(114):129–142). A set of necessary conditions for optimality generalizing previous results is provided for the resulting non-convex system. In addition, we establ...
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ژورنال
عنوان ژورنال: Optimal Control Applications and Methods
سال: 2005
ISSN: 0143-2087,1099-1514
DOI: 10.1002/oca.765